Nike CEO Mark Parker: Fuel Band sport bracelet sector investment will shift the focus of the software market in China, the wearable device is becoming a hot item, a lot of talent and capital are focusing product development and applications in this field; however, As one of the earliest layout wearable equipment companies, international sports giant Nike a recent move may indicate that the wearable device at least for now, its market application has not looked so beautiful. Recently, foreign media reported that the headquarters of Nike’s Fuel Band wearable device sector were slightly layoffs.
In this regard, China responded that Nike “Nike + Fuel Band SE is still an important part of the business,”air max 90 persian violet， but did not make the issue of layoffs or shrink in direct response; and Nike CEO Mark Parker on April 26 confirmed that the company’s Fuel Band sport bracelet sector will shift the focus of the software. Some industry analysts pointed out that this may be just for this sport giant temporary bottlenecks encountered in the field of wearable devices, such as the birth of a future or will the “Nike + Apple” strong cooperation, and this sportswear giants are going to adapt , will be completely different fields of technology rules of the game. The market suffered a bottleneck “It also means that after years of testing the waters, limited to the cost, human resources, market maturity and other factors, Nike is shrinking its exploration in the wearable device.”