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In the next five years, Nike Inc. Nike Group expects revenue will have a high single-digit compound growth rate, mainly benefited from the Group in June this year released Consumer Direct Offense strategy, the strategy hope that the Group focused on the core market,air max 90 brown, Channels while focusing on digital. Mark Parker expects the Group’s electricity sales to grow at 15-30% over the next five years, with sales growth of 50% coming from new categories and 75% from outside the United States. The Group expects the North American business to grow in the next five years, while the EMEA market has a high single-digit growth, the Greater China market is still the fastest growing market, is expected to increase in the next five years, Growth, APLA market has a high bit to low double-digit increase. Nike Group has also described its determination to improve its supply chain on Wednesday’s investment day, said Mark Spillane, Group’s product and business director. “As part of the five-year plan, the group will halve the design and manufacturing process to six month. Nike Group Nike Group is carrying out a large-scale transformation in the past 12-24 months, the retail industry to accelerate the integration of the Group’s strategy to force more to the consumer side, while accelerating the supply chain and product development process. Not only Nike Inc. Nike Group, the global apparel retail industry has already begun to fast fashion, in response to the rapidly changing consumer market and consumer tastes.
After simplifying the production process, Nike Inc. Nike Group’s goal is to complete all the products within 90 days of updating and design changes, and in two days to complete the product molding. Previously, Nike Inc. Nike Group design, production process at least a year. Nike Inc. Nike Group in the supply chain side of another fast fashion logo, is hoping to localize. The US Group has been tightened by Adidas AG (ADS.DE) Adidas Group for the past year and a half, while the German group has achieved rapid fashion through automated production and supply chain localization. At the end of 2015, the German sporting goods giant launched the Speed ​​Factory, which aims to rely on artificial intelligence in the new plant was set up in Germany, while the factory is considered Adidas AG Adidas Group for the future of a try. In order to meet the major European and American markets faster on the new speed and inventory turnover, the German group’s young brand NEO suppliers have been closer to the European and North American markets. The United States Group brand Nike Nike president Trevor Edwards said the focus on the consumer side of the brand need to get rid of the indifference of retail channels, he believes that mediocre retail channels can not survive. At the end of the annual report disclosure at the end of June, Nike Inc. Nike Group confirmed through Inc. (NASDAQ: AMZN) Amazon and the image sharing social media Instagram sales. The company also said that in addition to the traditional channels of Foot Locker Inc. (NYSE: FL) and Nordstrom Inc. (NYSE: JWN) Nordisk Deron cooperation, the new partners Amazon and Farfetch are very important. the top spot in the United States adolescent most often buy the site, second only to, but the difference between the two share of 43 percentage points, only 5% ranked third American Eagle Outfitters Inc. (NYSE: AEO) website.
For cooperation with Amazon, Mark Parker said both sides learn a lot from each other. Wednesday’s investment day event boosted the Nike Nike Group’s share price, but the group is still facing many problems.