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Nike is the world’s leading sporting goods manufacturer. Nike trademark logo is a small hook, modeling simple and powerful, anxious as lightning, a look to make people think of the use of Nike sporting goods after the speed and explosive force. Nike (Nike) known as “nearly 20 years the world’s newly created the most successful consumer goods company.” Nike (Nike) sports shoes in addition to strengthening the performance of high-tech sports, and now pay more attention to the stylish shape design, frequently with the trend of all countries to launch a limited edition of the joint limited nike air max 95 white, In the United States, up to 70% of the dream of young people is a pair of Nike shoes.
Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike’s language is the language of movement. Nike has invested a lot of manpower and material resources for the development and development of new products. Nike’s first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete’s body, especially the ankle and knee, to prevent sprain in the strenuous exercise to reduce the impact on the knee and wear. The use of air cushion technology, once the launch of sports shoes on the popular.
In 2001, Nike in the development of air cushion technology and then launched a new shock technology called Shox. The use of this technology to produce the same popular sports shoes, sales steadily rising. In addition to sports shoes, Nike’s clothing is also no lack of innovation. For example: the use of FIT technology to create high-performance textiles can effectively help athletes in any weather conditions for training and competition. Nike other sporting goods, such as: watches, glasses, etc. are high-tech crystallization. In 1988, Dan Wieden, founder of Wieden + Kennedy’s advertising agency, created a loud slogan for Nike’s new round of advertising, Just Do It. Nike’s “Just Do It” was named one of the top five advertising slogans of the 20th century by the prestigious “Advertising Age” magazine, and this Nike’s advertising case Is also recorded in the Smithsonian Institution (Smithsonian Institution) case tutorial. Nike this phrase slogan, just do it “Nike is also the spirit of the concept of sports.NIKE this name, in the eyes of the West is auspicious, and easy to read easy to remember, can be very loud. Nike trademark symbolizes the victory of Greece Goddess wings of the feathers, on behalf of the speed, but also represents the dynamic and gentle. Nike’s Nike trademark, the pattern is a small hook, simple and powerful shape, anxious as lightning, a look to make people think of the use of Nike sporting goods produced Speed ​​and explosive force.For the first time to “Nike” named sports shoes, soles have a square convex to enhance the stability of the shoe body on both sides of the knife-shaped curved hook, a symbol of the goddess of the wings.