Sports brand exposure even personnel changes June 1, Michael Spillane is currently vice president of Nike, he will serve as the new vice president and concurrently general manager of Greater China. His predecessor,air max 90 ultra essential， Craig Cheek taking office in 2010, was the company placed “Greater China business to double in 2015,” compared to expectations, Michael Spillane dismal performance in the face of Nike in China. It is reported that, Michael Spillane has over 25 years of management experience in the clothing and textile industry, he has served as CEO of Converse and Umbro.
In 2007, he became president of North America Converse shoes, Converse in 2009 and was promoted to chief executive officer, he served time in the post, the brand business growth. Coincidentally, Nike’s “rival” Adidas has recently been discovered there are personnel changes. It is reported that Adidas in the near future “digging foot” some fast fashion brand ZARA and H & M’s talent. air max 90 ultra br plus qs，In this regard, adidas official to Beijing Daily reporter said, “Adidas focuses on the same passion for the sport and the company by hiring employees, superior ability to build a team and create a successful culture. This passion for sport led strategy, help brands grow in China and the world’s leading sports brand. “